Let's just say you own this company called Apple Inc and you have several products under it eg. Mac, iPhone, iPad etc. These several "child" products are what we refer to as 'brands'.
Another example, if you have a company or business with different clients and you want to group them separately, you can create a 'brand' for each.
Once you've created a brand, you can then create email campaigns, templates, lists, import subscribers or blacklists, setup autoresponders, perform list segmentation etc in each brand you've created.
If you have clients that you want to provide email marketing services for, you can generate a set of login credentials for each brand, set access privileges, monthly limits, cost per email etc, then send the login credentials to your clients to login and send newsletters on their own.
All campaigns, lists, subscribers will be permanently deleted. Confirm delete ?